Fashion Marketing
| Attribute | Details |
|---|---|
| Author | Marianne C. Bickle |
| Publisher | Fairchild Books (Bloomsbury) |
| Publication Date | June 21, 2010 |
| Format | Paperback & eBook |
| Length | 330 pages |
| ISBN-13 | 978-1563677380 |
| Dimensions | 7.5 × 1 × 9.25 inches |
| Weight | ~2.05 pounds |
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Fashion Marketing book applies core marketing principles—product, price, promotion, and place—specifically to the fashion industry. It’s designed to help students and professionals understand how fashion products are developed, positioned, and sold in a global marketplace.
What It Offers
- Applies the 4Ps of marketing (Product, Price, Promotion, Place) directly to fashion
- Covers consumer psychology, branding, retail strategy, and fashion PR
- Includes real-world case studies and assignment ideas
Why It’s Useful
- Great for teaching fashion business, branding, and communication strategy
- Helps students link creativity to market demand
- Builds foundational knowledge for launching fashion brands or retail startups
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