Visual Merchandising and Display Bundle Book + Studio Instant Access
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This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy.
– Contains six new case studies and extensively revised and updated images
– Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices
– Expanded sections on store planning including more information about CAD programs, floor plans, and planograms
– New section Tools for Getting a Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio
– Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising
₵390.00
Out of stock
Compare| Published: | 02-22-2018 |
|---|---|
| Format: | Paperback |
| Edition: | 7th |
| ISBN: | 9781501315367 |
| Imprint: | Fairchild Books |
| Illustrations: | 353 color illus |
Table of Contents;
Preface
Part I: Getting Started-Visual Merchandising and Display Basics
1. Why Do We Display?
2. Color and Texture
3. Line and Composition
4. Light and Lighting
5. The Design Process
Part II: Display Locations and Design Methods
6. The Exterior of the Store
7. Display Window Construction
8. Store Interiors
9. Types of Display and Display Settings
10. Techniques Commonly Used in Visual Merchandising
11. Seasonal Displays and Familiar Symbols
Part III: What to Use for Successful Displays
12. Mannequins and Alternatives
13. Dressing the Three-Dimensional Form
14. Fixtures
15. Visual Merchandising and Dressing Fixtures
16. Modular Fixtures and Systems in Store Planning
17. Furniture as Merchandisers and Props
18. Materials and Graphics Used in Visual Merchandising and Store Design
Part IV: Related Areas of Visual Merchandising
19. Fashion Accessory Display
20. Home Fashions, Hard Goods, and Food Displays
21. Point-of-Purchase Display
22. Exhibit and Trade Show Design
Part V: Visual Merchandising and Planning
23. Visual Merchandise Planning
24. Store Planning and Design
25. Community and Experiential Stores
Part VI: Industry Resources
26. Trade Organizations and Sources
27. Career Opportunities in Visual Merchandising
Glossary
Index
Reviews
“This book provides a thorough general overview of the visual merchandising industry, highlighting industry terminology and explanations of visual merchandising job duties.” – Amber M. Chatelain, Art Institute of Tennessee, USA,
“The visuals are excellent-both the photographs and the illustrations.” – Nancy Lyons, South Dakota State University, USA,
“This book is quite comprehensive and is a great resource for covering both breadth of content and depth of the ‘why’ behind the ‘what’ components. The photographs used are wonderful. . .It is both an academic and a professional practice resource.” – Carol Salusso, Washington State University, USA,
“This is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry.” – Emilia Valle, Art Institute of Seattle, USA,
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