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Business Marketing Books, Fashion bookshop
Going Global: The Textile and Apparel Industry 3rd Edition by Grace I. Kunz (Author), Elena Karpova (Author), Myrna B. Garner (Author)
Business Marketing Books, Fashion bookshopGoing Global: The Textile and Apparel Industry 3rd Edition by Grace I. Kunz (Author), Elena Karpova (Author), Myrna B. Garner (Author)
– Includes chapter opening Learning Objectives, “Fun Facts”, “Global Lexicon” glossary with key terms, and end of chapter Learning Activities
– Uses Li & Fung’s conceptual model of a global supply chain
– An emphasis on sustainability in the context of textile and apparel production, distribution and consumption with current and relevant examples
– Over 150 photos and figures, plus an 8-page color insert featuring important maps in vibrant full colorIntroducing Going Global STUDIO–an online tool for more effective study!
Study smarter with self-quizzes featuring scored results and personalized study tips
Review concepts with flashcards of terms and definitions
Teaching Resources: Instructor’s Guide, Test Bank, and PowerPoint presentations available.SKU: n/a -
Business Marketing Books, Fashion bookshop
Social Media for Fashion Marketing Storytelling in a Digital World
Business Marketing Books, Fashion bookshopSocial Media for Fashion Marketing Storytelling in a Digital World
Social Media for Fashion Marketing enables students/professional to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behavior.
Published:09-02-2017Format:PaperbackEdition:1stExtent:272ISBN:9781474233323Imprint:Bloomsbury Visual ArtsIllustrations:200 colour illusDimensions:270 x 210 mmSKU: n/a -
Business Marketing Books, Fashion bookshop
Visual Merchandising and Display Bundle Book + Studio Instant Access
Business Marketing Books, Fashion bookshopVisual Merchandising and Display Bundle Book + Studio Instant Access
This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy.
– Contains six new case studies and extensively revised and updated images
– Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices
– Expanded sections on store planning including more information about CAD programs, floor plans, and planograms
– New section Tools for Getting a Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio
– Updated and new Go Green boxes discuss current topics in sustainability and visual merchandisingSKU: n/a