Fashion Promotion

The second edition of Fashion Promotion: Building a Brand Through Marketing and Communication by Gwyneth Moore is a practical and visually rich guide designed for fashion students, educators, and brand strategists.

Chapter Themes

1. Industry & Context: Globalization, digital disruption, customer-centric communication
2. Marketing: Brand identity, data analytics, omnichannel strategies
3. Media & PR: Fashion shows, influencer relations, experiential marketing
4. Creating the Vision: Styling, photography, visual merchandising
5. Fashion Future: Mobile fashion, VR/AR, ethical innovation
6. Collaboration & Connection: Working across industries and platforms

The second edition of Fashion Promotion: Building a Brand Through Marketing and Communication by Gwyneth Moore is a highly practical resource. It’s designed to bridge creative branding with real-world marketing strategies, making it ideal for both classroom instruction and student-led projects.