Rise

Social Media for Fashion Marketing enables students/professional to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behavior.

Published:

09-02-2017

Format:

Paperback

Edition:

1st

Extent:

272

ISBN:

9781474233323

Imprint:

Bloomsbury Visual Arts

Illustrations:

200 colour illus

Dimensions:

270 x 210 mm