Research Methods for the Fashion Industry 

Research Methods for the Fashion Industry provides readers with a comprehensive look into the skills and techniques required for conducting research. The text is designed for the most effective teaching and retention of the lessons contained in it, using the tried-and-true methods of learning. Discussing the principles of research methods as they apply to fashion, each chapter is divided into three sections: theory, practice, and application. After finishing this text, readers will be able to conduct a research project and analyze the results using critical thinking skills. An informative and useful resource for students, this book can also serve as a reference for industry professionals.

Features of Research Methods for the Fashion Industry  

• The Flynn Research Analysis Form (FRAF) is a tool that students and professionals can use to organize and understand research at all levels, in education and in business.
• Business Highlights provide examples of how fashion companies conduct research.
• Researcher Highlights present biographies of scholars and professionals who conduct research and illustrates how their research progressed over their careers.
• Learning Activities and Assignments pull theory , practice, and application together.
• Key Terms initiate students into the discourse of fashion industry research.
• References and appendices enhance learning and retention.

Table of Contents

Contents

— Research Theory
— The Library
— Defining the Research
— Review of Literature
— Methods and Procedures of Conducting the Research: Sample
— Methodology Procedures
— Quantitative Design: Experimental and Survey Research
— Qualitative Design: Ethnographic and Historic Research
— Method of Analysis
— Results
— Conclusions, Implications, and Recommendations for Further Study
— Writing and Communicating Research

About The Authors

Judy Zaccagnini Flynn is a professor at Framingham State College.
Irene M. Foster is a professor and Coordinator of Fashion
Design and Retailing in the Consumer Sciences Department at Framingham State
College.

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